This week has been buzzing, especially with all the excitement surrounding Coachella 2024. Even if you missed out, the energy was contagious, sparking tons of inspiration. Social media was lit up with fresh ideas, and it's been amazing to see how brands capitalized on the moment, delivering some seriously cool content.

Many brands have taken all of this into account, optimizing their presence at Coachella. For example, NYX offered stations to freshen up attendees' makeup in air-conditioned tents with sunscreen available. Amazon was also on point, providing a space where attendees could purchase essentials and have them delivered to lockers within the festival grounds. Just to mention a few amazing examples.

Well, ready to jump in? Let's go!

Spotlight work — Cafe Pay

To reflect CafePay’s traditional approach and innovative vision, Clay developed a modern brand identity system featuring versatile typography, distinctive photography, and a unique color palette. The core brand elements include a custom serif logotype and a bespoke logomark evoking the essence of timetables and schedules. Every detail was meticulously designed to resonate with upscale dining experiences.

Your work could be the next one featured here

Creative toolbox — dopelycolors

Having trouble picking the perfect color palette every time you start a new branding project? Well, look no further than DopelyColors! It's like having your personal color wizard right in your pocket. With this app, you can explore millions of stunning color palettes, gradients, color combos, and typography suggestions—all tailor-made to ignite your creative spark. And the best part? You can create your color palettes straight from any image you love. It's the key to finding those eye-catching color combos that'll make your designs shine!

Have you used any similar tool? Let us know.

Inspiration Station

Here, there are only two sides to the overprint effect: you either love it or hate it. This week, @jdomito_ brought us these well-executed examples.

What do you think?

Website design of the week — YARD

"YARD is a creative powerhouse that helps brands bond with youth culture and its ever-changing energies."

We're wrapping up this week's newsletter, and you're all fueled up with inspiration to conquer the rest of the week!

Before we say goodbye, we want to recommend JoséPablo's newsletter. Whether you're a founder, leading an agency, or just curious to learn more, here's the link for you.

Well, having said all that, see you next week to keep spreading inspiration!